Course Work Essay Example for Free

Course Work Essay As the Vice President of the Sales, it is his responsibility in the first place to handle sales management leadership and sales compensation program according to David J. Cichelli (p. 38) and not the products being sold in the market. Therefore, it is inappropriate for a new Vice-President of Sales to discuss defective wrenches before a CEO meeting especially that he is unaware of the ethical guidelines being practiced by the organization. In this case, he has to take extra care to discuss the matter to the group without appearing discourteous or impolite. In the first place, the newly hired CEO (Vice President of Sales) has the idea of communicating the concept of customer satisfaction that is vital in the growth of sales as well as important in his role as sales management leader to provide the utmost satisfaction. He also wants to ensure that collaboration among members of the team is practiced as he assumes his duty as part of the CEO team. Evaluating the scenario, he has to look into several avenues and prepare materials to support his argument. First, he has to review the policies of the organization as well as a survey on customer feedback of the product conducted previously, from where he will base his argument. Any information about the company’s structure, ethical guidelines, and procedures will help him shape his analysis and proposal to redirect the company’s concept of customer satisfaction. Tactfully, he may present the problem as part of his initial report using the SWOT analysis from there he may initiate actions essential to the growth of sales. SWOT analysis according to Robert Price is helpful in the â€Å"analysis of the external environment†¦ and internal situation† to see the whole scenario of the problem (p. 104). Second, he may suggest innovation of the product to be introduced as a new model through which the customer may perceive the product having good quality that will â€Å"solve critical customer problem† (Rafinejad, p. 208). Product innovation should be carefully planned to attain the best improvement of the product because as Rafinejad stated, â€Å"†¦too many revisions to a product are disruptive to customers’ business operation and create confusion† (ibid). Third, the company may notify the public through a well-developed notification plan which may includes â€Å"customers’ reaction to the planned changed† (Rafinejad, p. 210). Once the customers’ wants finally established, a formal change notification may take place; this involves e-mail notification, advertising, and other public relation tasks. The need for strong sense of business ethics rooted on customer satisfaction must also be emphasized. This generally requires internal streamlining. Bjorn Andersen stated that business ethics has â€Å"a strong motivational effect that can spur individuals and indeed entire organization to unheard-of peaks of performance† (p. 7). This creates basically a true sense of dedication on the part of the employees in the delivery of products to the customers. To realize this goal, the company has to redefine corporate culture and restructure the organization in such a way that supports the objective of the company as part of the innovation process. Redefinition includes identifying corporate social responsibility approach with hands on business practices through transformation process on the operation level. Andersen mentioned that the process involves policy setting, overall image creation, and pointing out direction for the organization’s ethics endeavor (p. 28). To support the endeavor, the company has to evaluate its structure in a way that accountability for success and/or falling is determined. Likewise, certain business activities must be redirected through assigning corporate ethics program. Linda K. Trevino and Gary R. Weaver suggested to â€Å"formalize company values and expectations† in which multiple elements has to look into such as â€Å"dedicated staff, supporting structures and policies, and extensive employee involvement† (p. 91). Conclusion: The new Vice President of Sales with his expertise in the field of business may share his knowledge that will help the business grow. The defective wrenches may cause the business to fall due to customer complaints that are not dealt with properly. Assigning tasks that will save the image of the company will be realized through initiatives for change in products and corporate ethics. This will be done by means of undertaking strategic planning based on research that may include adapting new policies for the company. Reference Andersen, B. (2004). Bringing Business Ethics to Life: Achieving Corporate Social Responsibility. USA: American Society for Quality. Cichelli, D. J. (2003) Compensating the Sales Force: A Practical Guide to Designing Winning Sales Compensation Plans. USA: McGraw-Hill Professional. Price, R. (2007) The Eye of Innovation: Recognizing Possibilities and Managing the Creative Enterprise. USA: Yale University Press. Rafinejad, D. (2007) Innovation, Product Development and Commercialization: Case Studies and Key Practices for Market Leadership. USA: Ross Publishing. Trevino, L. K. Weaver, G. R. (2003). Managing Ethics in Business Organizations: Social Scientific Perspectives. USA: Stanford University Press.

Christopher Columbus Essay -- History Columbus

Christopher Columbus is credited as the audacious voyager who challenged modern thinking and found the land now known as the Americas. Columbus not only discovered new lands, but also opened trade with native peoples and brought substantial wealth and glory to the major European powers. In addition his ventures not only enabled the spread of the gospel to pagan peoples, but also set the stage for the emergence of the United States of America. Without Christopher Columbus the United States would not have been a separate state for over 500 years or more or not at all. However, despite all that Columbus did, people still fail to recognize the journey he undertook before Columbus set off in his first ship. The public is still unable to comprehend, despite years of education, the internal and external struggle and the ridicule Columbus was forced to go through for just believing in what he thought was correct. His courage in the face of ridicule is what really makes Columbus a national he ro in that age as well as in this era. Christopher Columbus’ acts of perseverance, his moral courage, and his adventurous spirit continue to inspire the people of today. Through this intercourse, Christopher Columbus’ work has not ended, for it is continuous as it persists to imbue the people of today with the ability to succeed in the face of an unknown future. (Philips 13) Christopher Columbus’ perseverance and persistence have long been a part of the philosophy of modern thinking. Columbus displayed high acts of persistence as he rode the waves of uncertainty to the land of success. When Columbus sought audience with King of Portugal in 1485, he was humiliatingly denied funding for his proposed idea to sail west to get to India. If, Columbus had g... ... the various values that Columbus passed on to us. Works Cited 123Holiday. "Christopher Columbus Biography." Columbus Day. Microsoft Encarta, 23 May 2003. Web. 27 Nov. 2010. . Cohen, J.M. (1969) The Four Voyages of Christopher Columbus: Being His Own Log-Book, Letters and Dispatches with Connecting Narrative Drawn from the Life of the Admiral by His Son Hernando Colon and Others. London UK: Penguin Classics. Davidson, Miles H. (1997) Columbus Then and Now: A Life Reexamined, Norman and London, University of Oklahoma Press. Khurana, Simran. "Quotations: Hope." Quotes Quotations. 2001. Web. 27 Nov. 2010. . Phillips, W. D. and C. R. Phillips (1992) The Worlds of Christopher Columbus. Cambridge UK: Cambridge University Press.

Shawshank deconstruction for brooks parole sequence

Brooks parole sequence is particularly evocative and compelling. A variety of techniques is used to shape this particularly emotive and tragic scene. These techniques include the use of camera shots, background music, voice over, lighting and dialogue. Our first impression of â€Å"Brooks parole† sequence is shaped through the use of variety of camera shots. The use of long panning camera shots of Brooks standing still, alone outside Shawshank's gates highlights how frail, small and insignificant he is in the outside world. These camera shots emphasise and gives us the sense of Brooks loss, being alone frightened, scared and anxious. This is further highlighted by the close up camera shots of Brooks in the bus after being released, gripping onto the handle rails. In this camera shot the other passengers on the bus are blurred putting our focus and attention on Brooks, leaving the audience with a great sense of absolute despair, anxiety and loss. The use of this camera technique gives us our last impression of the broken man Brooks had become after leaving Shawshank. The use of these powerful camera techniques used by the director emphasises Brooks feeling of being alone, frightened and anxious. Highlighting further, the impa ct Shawshank has on the individual. The use of background music highlights further Brooks loneliness and despair. The background music is sad, somber and builds in intensity throughout this sequence. The music creates a mood, an atmosphere of loss, shock as we sense Brooks defeat and horror. There is an irony in the fact that Brooks is physically free but emotionally trapped and imprisoned by his sense of solitude and isolation in the outside world, where he should be feeling free. The use of background music leaves us with a strong impression that Brooks freedom will have a tragic end due to him being in a state of despair. In this emotion charged sequence, it is Brooks voice that we hear speaking directly to us, about his thoughts and feelings about his ‘release' from Shawshank. This voice over technique emphasizes Brooks strong sense of not belonging on the outside world. The language used in this voice over is very moving as we feel Brooks pain and desperation to be back in Shawshank. † Send me home, I'm tired of being afraid all the time.† The use of voice over tragically emphasizes just how much Shawshank can take from an individual. Inside Shawshank Brooks had, ‘friends,' ‘family' and ‘position' which made him feel important. This powerful technique highlights that, Shawshank can tragically strip away a man's sense of self. A man becomes dependent on the walls of the institution. â€Å"First you hate them, then you start to get used to them and pretty soon you start depending on them.† Brooks believed that outside of Shawshank he was nothing. This sequence is also shaped through the use of a variety of lighting, which emphasises Brooks feelings of depression and worthlessness and that he can't see himself escaping this dark, unforgiving place. These characteristics are portrayed through the use of dull, dim, dark and shadowy lighting. Ironically, the confinement of Shawshank offered Brooks a security that being on the ‘outside' could not, leaving us to believe that Brooks had become institutionalised. Dialogue is another strong technique used by the director to show a startling contrast in the language used by the guards who farewell Brooks. They shake his hand and wish him ‘good luck'. Their language and their treatment of Brooks contrasts markedly to what we have seen and heard within Shawshank. The cruelty, brutality and taunting are gone. The words and gestures used by the guards highlights the respect they have for Brooks and for us makes his leaving a lot more touching. This evocative and compelling parole sequence is shaped through the use of many techniques, which leads us towards the tragic ending of Brooks at the end of this sequence.

Social Variables And Its Impact On Society And Subculture,...

Social variables insinuate powers that different people apply and which impact clients purchase conduct. These social variables can consolidate society and subculture, parts and family, social class and reference groups. Contextual investigation: By investigating Reference gather, these can affect/ impact the client Obtaining behavior. Reference social occasion implies a get-together with whom an individual perceives herself/ himself and the extent to which that individual acknowledge various qualities, perspective or behavior of get-together people. Reference social events can be family, school or school, work get-together, club enlistment; citizenship et cetera Mental Factors The significant powers incorporate thought†¦show more content†¦Lifestyle estimation give a more broad viewpoint of people about how they contribute their vitality the centrality of things in their surroundings and their feelings on sweeping issues associated with life and living and themselves Purchasing Decision process Shopper choice making process for the most part includes five stages. Issue Recognition: Buy choice making procedure starts when a purchaser gets to be mindful of an unsatisfied need or issue. There are a few circumstances that can bring about issue acknowledgment, these include: Depletion of stock Dissatisfaction with products in stock Environmental Changes Change in Financial Situation Marketer Initiated Activities It s the point at which an individual perceives that she can t make a call from her cellular telephone that is the point at which she perceives that her telephone has been harmed i.e. the telephone has equipment issues and needs to be repaired or purchasing another piece. Data Search: After the purchaser has perceived the need, he/ she will attempting to discover the intends to fathom that need. Wellsprings of data include: Personal sources Commercial Sources Public sources Personal experience Example: The client of the telephone in the wake of perceiving that her telephone is harmed, she will in the end attempt to discover how she can repair her telephone. In the event that she can t repair it herself she will