Canadian Museum of Nature Web Analysis Essay Example for Free

Canadian Museum of Nature Web Analysis EssayThe Canadian Museum of Natures web set is an modal(a) piece of work that gathers audience from both English and French speaking individuals. The museums Web social movement is elegant and childly to use, understandly separating the English segment from the French segment to allow easier navigation end-to-end the commit, which, con locatingring the size and diversity of the system it represents, makes you wonder how the designers and creators managed to pull it off in such a simple way. Rhetorical digit The Canadian Museum of Natures web rank is intended to promote the museums productsand services on put out at the museum among English speaking and French speaking tourists. Al close to any unrivalled visiting this web turn up is most in all probability looking for information astir(predicate) a certain service or item relating to subjective invoice and tourism, so it is safe to state that the primary audience for this websit e are constitution lovers and tourists wishing to visit Canada or local Canadians looking for a place just to fork up a good time enjoying the marvels of nature. However, on that point is something for e rattlingone in this website. Even for those who dont intendto visit the museum but want to win something, on that points a photo contest section on the home knave that might servicing to draw more traffic to the site. This enhances the possibility of attracting more members to join in the course of the museum. The website also has golf links that connect to 5 of their other websites, basically to diversify and exert their web and market presence in the field of nature. The context of the website explores the versatility of the Canadian Museum of Natures Internal organization and products and services offered by the museum. selective information on thehome pageboy is divided into el up to now primary categories Calendar of activities, visitor information, teacher zone, abou t the museum, renewal, exhibitions, polar year, collections, research, library and products services. The site also has quick links on shopping, becoming a member, donating to the cause, staff, excite room and there is also a link for visitors to post comments and questions to the staff. All these information is carefully and strategically placed on the page to allow for easy navigation and still leaves a lot of infinite on the site. Congested sites tend to be an eye sore to the readers, but as for this one, noone has to worry about having to go through dozens of information to get to what youre looking for. porthole endeavor The entire website is filled with photos of animals and artifacts of natural history which blends in very well with the overall al-Qaida of the website. Each page contains at least trey amazing photos that watch over the visitor glued to the website, still if just for the photos. Actually, come to think of it, the website contains very little text, i t is only the overall design and beautiful photos that keep visitors busy on the site since theres nonhing much to read from the website.The home page contains very clear navigational links on the left hand side of the page to other sections of the website with its interface being simple, consistent and functional. However, due to the limited amount of information on the website, the interface does not provide sufficient feedback and does not have a real time visitor support staff dialog system. Visitors have to leave a message on the contact us section and tarry for an un loven amount of time for a feedback. All pages contain site navigation links. Site Design Text on the website is aligned to the left side of the screen, which is very effective for boththe new and cut-and-dry users of the site. The design of the site reflects the basic hierarchical organization of the Canadian Museum of Nature. From the home page, links to other study divisions can be easily accessed from t he left hand corner with each major hyperlink having a page that directs the user to other major sub-divisions which leads the user to the read information that can best satisfy the users specific need. The information on the pages, although minimal, gives a clear understanding of the basic intention of the site owners.The home page contains links to virtually everything someone would be looking for within the website. On the squeeze right hand corner of the site, theres an appropriately placed site index which is very helpful in the navigation of the website. The site relies heavily on indexes as it is virtually impossible to find what you looking for without linking to a page that contains the sort of information that will be of help to the visitor. Page Design The web pages in this site are designed for users with 15 inch monitors. Since navigation throughout the site relies heavily on the site index and table of contents,the pages reveal a consistent visual hierarchy. The desi gners of this site rely on museums logo on each page as a headland to constantly remind the user that they are still on the site, although the site could use the inclusion of a table on the calendar of activities segment to help the reader cut to the chase and find the exact thing hes looking for instead of browsing through the links. Typography Only three font types have been used throughout the website, in order to make it neat at professional-like, with Verdana being the outstanding one. Coupled with a whitebackground and text that are aligned to the left side of the page, the pages are full of life and bring out the message in a rather natural and easy way. Editorial Style The text in this site is brief and exact to the point even though it doesnt cover entirely everything a visitor would most in all likelihood want to know about. The site does not use titles or subtitles as it contains functional links that act as titles. prowess Multimedia The website is fairly simple and does not contain a lot of graphics only nature photos, which are significant in building the theme of the site and absolutely no audio, video,animation or multimedia of any sort and therefore it makes it easy for the pages to load faster, even with slower internet connectivity. boilersuit Impression To sum it up, the website has a fairly simple design. The fact that only three font types have been used in the entire site makes it easy to read through without straining . It is most likely to attract twice as much attention and traffic since it is written in two languages with clear and large enough text. Also, it appeals to its audience due to the fact that it has incorporated exquisite photos of whats on offer at the museum and theres also theconstant use of the color spurt, which is a symbol of nature. The green color is likely to blend in with the visitors impression of the museum. What I liked most about this website is its simple yet comprehensive design and the fact that it is written for a much more broader audience i. e. the English and French. However, the website is too shallow and doesnt have enough information for visitors. This makes new visitors to the site dig deeper than the site in order to find information thats featured in the website. On a general point of view, the website can be rated Average.

Sarvepalli Radhakrishnan Essay Example for Free

Sarvepalli Radhakrishnan EssayIn many countries, Teachers old age (or Teachers daylight) are intended to be exceptional solar days for the appreciation of instructors, and may include celebrations to awarding them for their especial(a) contri unlessions in a p maneuvericular field area, or the community in general. The date on which Teachers day is celebrated varies from country to country. Teachers days are distinct from World Teachers twenty-four hour period which is officially celebrate* A good teacher is like a candle it consumes itself to light the way for others. Author Unkn suffer * instruct is not a lost art, but the regard for it is a lost tradition.-Jacques Barzun * Good teachers are costly, but bad teachers cost more. Bob Talbert * The true teacher defends his pupils against his own private influence. He inspires self-distrust. He guides their eye from himself to the spirit that quickens him. He will take no disciple. Amos Bronson Alcott * Teaching is leavi ng a vestige of unmatched self in the development of another. And surely the student is a bank where you can depo hinge on your roughly precious treasures. Eugene P. Bertin * The mediocre teacher tells. The good teacher explains. The superior teacher demonstrates.The great teacher inspires. William Arthur hospital ward * A teachers purpose is not to develop students in his own image, but to develop students who can piss their own image. Author Unknown * What the teacher is, is more important than what he teaches. Karl Menningervv * The dream begins with a teacher who believes in you, who tugs and pushes and leads you to the next plateau, whatsoevertimes poking you with a sharp stick called truth. Dan Rather * In training you cannot see the fruit of a days work. It is invisible and remains so, maybe for twenty years.Jacques Barzun * Teaching is the handicraft that teaches all the other professions. Author Unknown * The best teachers teach from the heart, not from the book. Author Unknown * A teacher affects eternity he can never tell where his influence stops. Henry Brooks Adams * Teachers, I believe, are the most responsible and important members of familiarity because their professional efforts affect the fate of the earth. Helen Caldicott, author and calmness activistd across the world on October 5. 1 Better than a thousand days of diligent study is integrity day with a great teacher. Japanese proverb * The whole art of teaching is only the art of awakening the natural curiosity of young minds for the purpose of satisfying it afterwards. Anatole France * Those who initiate children well are more to be honored than parents, for these only gave life, those the art of living well. Aristotle * A gifted teacher is as archaic as a gifted doctor, and makes far less m matchlessy Author unknown September fifth is celebrated as Teachers day in India. Ex-President of India Mr. Sarvepalli Radhakrishnans birth day (1888-1975) is celebrated as Teachersda y.He was a philosopher and statesman. He was the main to interapret of Indias philosophical and religious traditions to west. He was vice president from 1952-1962 and president from 1962-1967. He was natural(p) in Tiruttani, then in Andhra pradesh, now in Tamil Nadu. He was the first ambassador to the Soviet Union from 1949-1952. He was very instuemental in Indian politics immediately after the death of Jawaharlal Nehru in 1964. He was in teaching before entering in to politics. That is why the Teachersday is celebrated. Best teachers are awarded on this day.On Teachers day, students across India dress up as their teachers and take lectures in classes that are assigned to the teachers they represent. Sometimes, teachers sit in their classes as students, trying to relive the time when they, themselves, were students. Also, functions are organized in schools on the special day, where students present dance performances, dramas, and various other programs to entertain their teachers. This day provides for a healthy interaction in the midst of teachers and students as well. Teachers Day is a tribute to the hard work and devotion of the teachers all year long, to educate a child.In India, teachers day is celebrated on 5th of September both year. Indian Teachers Day is dedicated to Dr. Sarvepalli Radhakrishnan, who was a zealous advocate of education and one of the greatest scholars and teachers of all times, apart from being the first Vice President and the second President of India. As a mark of respect to this phenomenal teacher, his birthday came to be observed as Teachers Day in the country. A good teacher is like a candle. it consumes itself to light the way for others. Teachers Day is a national function, celebrated only in India.It is held on September 5th of every year which is also the birthday of Dr. Sarvepalli Radhakrishnan, one of Our former Presidents. Dr. Sarvepalli Radhakrishnan was an ideal teacher. It was decided to celebrate his birthday as T eachers Day to honour that noble profession. The main idea is to draw the attention of the society towards this profession. No other profession, either medical or legal, have a day meant to celebrate and honour the best among them. It is a comical honour awarded to the teaching profession in our country.On that day nearly ahundred teachers selected from primary, focal ratio primary and secondary schools, oriental schools and colleges are invited by the President of India and honoured by giving a certificate of recognition along with some cash prize. The award fracturen by the President is called the National awarding for Teachers, which is a great honour to the humble teachers.Selection for these awards is made on the basis of many considerations-teachers personal character and conduct, his professional competence, his sociability, the results he produced, the contribution he made to the profession as a writer, and as a researcher in education., the popularity he enjoys in publ ic, his efforts to eradicate illiteracy, public support he got to image infrastructure for his institution etc.The part he plays in extracurricular activities is also taken into account. So it is not easy to reduce a national award. Only ideal and worthy teachers can get it. Besides National awards, State awards and awards by National Foundation for Teachers are also given. In some districts, district level awards are also given to encourage ideal teachers. Giving an award is a good incentive.Of late the awards given by government have become mechanical. The original idea of involving the society at large, to recognise this noble profession is missing. Many functions are being arranged by teachers to honour their fellow teachers. The parents are not showing the expected interest. It was true that a teacher enjoyed a settle of honour after the mother and father and was only next to them, in our ancient society. Many changes have taken place. A teacher is no longer a selfless Guru. He is a compensable employee, just like any other worker in an office or factory.With this social concept, it is tight to expect society to honour the teachers. But even now there are teachers who are reckon and loved for their selfless service, spotless character and unbiased love and affection they show to all their students. every last(predicate) such teachers may not get awards. The social respect they command is itself an award. As Dr. S. Radhakrishnan had himself said, teaching is its own reward. The satisfaction it gives the teacher is not comparable. A good teacher is always remembered by the student wheresoever he is.Every year Teachers Day is celebrated all over India on 5th September. It is because Dr. S. Radhakrishnan was born on this day. Dr. S. Radhakrishnan who afterwards became a great government dignitary, was earlier an outstanding teacher. He taught in India and later in England. He was greatly loved by his pupils for his scholarship and affable manners. Tea chers day is celebrated in our school every year. On this day, teachers are given a break for their routine job of teaching. In their place, the students of XII class dress smartly as teachers and teach the junior classes for about an hour or so.All the students take them as real teachers for that period. A day earlier, the school hall is tastefully adorned with colourful ribbons and bunting. The main function is held there. All the teachers are invited by the students through artistic invitation cards as our honored guests and the most important persons. A cultural programme especially prepared for the teachers is held. In this programme, skits, songs, dances, caricature and parodies are presented by the students. The teachers are parodied in a light vein without giving any of them an actor for being displeased.The student representatives in their speeches praise the teachers for the good work they do as nation-builders. We pray for their prosperity and long life. We even offer apologies for any lapses on our part. Then the teachers are presented beautiful bouquets and gifts, which usually create laughter without malice. Last of all the teachers are invited to a light refreshment programme and we get blessings from them which they give liberally in tune with their general nature of love and generosity.

Marketing Mix Essay Example for Free

Marketing Mix Essay victimizeYou will read why you should purchase the product Xtra washout detersive over Gain wash detergent. By learning about the 4Ps in the marketing.I chose to do my marketing report on Xtra airstream detergent. It is interesting to me because maybe people dont really pay attention to how much money they spend on laundry detergent. Today I will explain to you in my sustain words the four characteristics of each element of the marketing mix price, product, place and promotion. First is my product is called Xtra laundry detergent. I use all the time it cleans our clothes very well it gets out stains. I kip down this because my twins played baseball in their pants would always get grass stains and ground into in them an Xtra laundry detergent would get it out. Not only does it clean your clothes well but it comes in all different kinds of sense like the newest one warm vanilla comfort plus they fix tropical passion, Mountain rain, Calypso fresh, summer fiesta, spring sunshine thats my favorite, plus they cede much than freshness in each load with sent sations plus its risk-free for all lavation machines including H*E and from other detergents have oxi clean in them or they come with color safe bleach.I would recommend this detergent to everyone to try and it wont cost you an arm and a leg. So now that brings us to the price of Xtra laundry detergent. I could excessively include place into this I went to Wal-Mart and they have Xtra laundry detergent and the cost for it depends on the amount you are wanting you could get 75 changeable ounces for $2.73 and that could wash 50 tons of laundry or hundred and 175 fluid ounces for $5.96 and that could wash 116 loads of laundry or 250 fluid ounces for $7.98 and that washes 166 loads of laundry. Where I live we dont have a Wal-Mart I usually by my laundry detergent at the Dollar General store in there Xtra laundry detergent cost about the same it is two dollars for 45 fluid ounces of detergent and that will wash 30 loads of laundry and 125 fluid ounces is five dollars and thats 80 loads of laundry and 250 fluid ounces at the Dollar General store is two cents more(prenominal) than than Wal-Martits eight dollars the same with 75 fluid ounces is $2.75 at the Dollar General its two cents more than Wal-Mart, but I will pay the two cents more because I do would pay more than that and gas to drive to go and buy at Wal-Mart.I compared prices with Gain laundry detergent and their prices were $9.97 for c fluid ounces that washes 64 loads of laundry but for five dollars you get 125 fluid ounces of the Xtra laundry detergent and it washes 80 loads of laundry sound like a better deal to me. You eject also get 150 fluid ounces of Gain for $14.97 and thats 96 loads of laundry also 50 fluid ounces is $5.97 and that washes 32 loads of laundry anyway want to look at it Xtra is a lot cheaper, but just because its cheaper doesnt mean it does not do a equitable job that brin gs us to the last P promotion and even though Xtra laundry detergent doesnt advertise on TV like Gain they still put coupons or sale promotions in selected stores.They also self-advertise on the bottles of laundry detergent. It says on the 75 fluid ounce detergent 50% more loads versus 50 ounce detergent. It is cardinal for me to be able to find this product at local stores so that it is convenient. Laundry detergent is a product that we will always need to use because it is important to be clean. The price is very important to me because I am a single mother and every penny I have counts and matters, so where ever I can get a inviolable deal really counts and promotion I really listen to people for their opinion on things because I think that you really can trust a real person over a mercantile that might be altered to look better than it is.

Emerging Disease Trends Essay Example for Free

emerging Disease Trends EssayPeople use health tutelage services for many lands to cure illnesses and health conditions, to mend banishs and tears, to pr sluicet or delay future health allot problems, to reduce pain and add quality of conduct, and some clips merely to obtain information about their health status and prognosis. Health direction practice chiffonier be appropriate or inappropriate, of high or low quality, expensive or Inexpensive. The study of trends in health c be utilization provides important information on these phenomena and may cozy up areas that may warrant future in-depth studies be take a crap of potential disparities in access to, or quality of, worry. Trends in utilization may also be used as the basis for projecting future health care engages, to forecast future health care expenditures, or as the basis for projecting amplifyd force out training or supply initiatives. The health care delivery system of nowadays has underg single tremendo us change, even over the relatively short period of the past decade. New and emerging technologies, including drugs, devices, procedures, tests, and imaging machinery, possess changed patterns of care and sites where care is provided.The growth in ambulatory surgery has been influenced by improvements in anesthesia and analgesia and by the ripening of noninvasive or minimally invasive techniques. Procedures that formerly required a few weeks of convalescence at present require solo when a few days. New drugs can cure or lengthen the hunt down of disease, although often at annexd cost or summationd utilization of medical practitioners needed to govern and monitor the offsprings of the medications.Over the past decade, both public and private organizations brook made dandy strides in identifying causes of disease and disability, discovering treatments and cures, and working with practitioners to educate the public about how to reduce the relative incidence and prevalence of major(ip) diseases and the functional limitations and discomfort they may cause. Clinical practice guidelines have been created and disseminated to influence providers to follow recommended practices. Public program line campaigns urge consumers to comply with behavioral recommendations (e. g. , exercise and lose cant) and treatment regimens (e.g. , take your medications) that may help to save or control diseases and their consequences. Health care utilization also has evolved as the cosmoss need for care has changed over time. Some factors that influence need include aging, sociodemographic universe of discourse shifts, and changes in the prevalence and incidence of different diseases. As the prevalence of chronic conditions increases, for casing, residential and community-based health-related services have emerged that are designed to lessen loss of function and to keep passel out of institutional settings. AgingThe median age of the worlds population is increasing bec ause of a decline in richness and a 20-year increase in the average life span during the second half of the 20th century. These factors, combined with elevated fertility in many countries during the 2 decades after World War II (i. e. , the Baby Boom), go out result in increased rime of persons of age(p) 65 long time during 20102030. Worldwide, the average life span is anticipate to extend another 10 old age by 2050. The growing military issue of older adults increases demands on the public health system and on medical and social services.Chronic diseases, which affect older adults disproportionately, contri moreovere to disability, diminish quality of life, and increased health- and long-termcare costs. increase life expectancy reflects, in part, the success of public health interventions, but public health programs must(prenominal) now respond to the challenges created by this achievement, including the growing burden of chronic illnesses, injuries, and disabilities and in creasing concerns about future caregiving and health-care costs. This tale presents data from the U. S. Bureau of the Census, the World Health Organization, and the United Nations on U.S. and planetary trends in aging, including demographic and epidemiologic transitions, increasing medical and social costs related to aging, and the implications for public health. In the United States, the proportion of the population aged 65 years is projected to increase from 12. 4% in 2000 to 19. 6% in 2030. The number of persons aged 65 years is expected to increase from approximately 35 one thousand million in 2000 to an estimated 71 million in 2030, and the number of persons aged 80 years is expected to increase from 9. 3 million in 2000 to 19. 5 million in 2030.In 1995, the most populous states had the largest number of older persons ennead states (California, Florida, Illinois, Michigan, New Jersey, New York, Ohio, Pennsylvania, and Texas) each had more than one million persons aged 65 ye ars. In 1995, intravenous feeding states had 15% of their population aged 65 years Florida had the largest proportion (19%). By 2025, the proportion of Floridas population aged 65 years is projected to be 26% and 15% in 48 states (all but Alaska and California). The gender distribution of older U. S. residents is expected to change only moderately.Women represented 59% of persons aged 65 years in 2000 compared with an estimated 56% in 2030. However, larger changes in the racial/ethnic composition of persons aged 65 years are expected. From 2000 to 2030, the proportion of persons aged 65 years who are members of racial minority groups (i. e. , black, American Indian/Alaska Native, Asian/Pacific Islander) is expected to increase from 11. 3% to 16. 5% the proportion of Hispanics is expected to increase from 5. 6% to 10. 9%. The world has experienced a gradual demographic transition from patterns of high fertility and high mortality rates to low fertility and delayed mortality (2).The transition begins with declining infant and childishness mortality, in part because of effective public health measures (2). Lower childhood mortality contributes initially to a longer life expectancy and a younger population. Declines in fertility rates generally follow, and improvements in adult health lead to an older population. As a result of demographic transitions, the shape of the global age distribution is changing. By 1990, the age distribution in developed countries represented similar proportions of younger and older persons. For growth countries, age distribution is projected to have similar proportions by 2030.People are living longer because of both lifestyle changes and advances in health care. For example fewer people mickle today than in the past. In the 1950s more than half of men and a third of women smoke-dried cigarettes. By 2005, those numbers were down to 23 percent of men and 19 percent of women. Thanks to major advances in medicine, fewer people die a t an early age from centerfield disease and cancer. For example the five year cancer rate improved from 50 percent in the mid 70s (1975-1977) to 66 percent at the turn of the 21 century (1996-2002).With increased longevity , Boomers will reach retirement age, have more years to enjoy it and , in turn , more years in need of health care services. Diabetes The number of Americans with diabetes is expected to rise from 30 million today to 46 million by 2030, when one of every four Boomers -14 million-will be living with the chronic disease. These diabetic Boomers will require continuous medical management in both inpatient and outpatient settings. Arthritis The number of Americans with arthritis is expected to rise from 46 million today to 67 million by 2030.At that point, nearly one out of every Boomers-over 26 million-will be living with the condition. While health risk of arthritis are not as great as other chronic illnesses, the decrease mobility arthritis can trigger will cause m any Boomers to seek new alternative therapies, pain control treatments, exercise regimens and joint replacements. corpulency If Americas corpulency trend continues at its flow pace, all 50 states could have obesity rates above 44 percent by 2030 according to a new repute from Trust for Americans Health and the Robert Wood Johnson Foundation. With current U.S. obesity rates holding steady around 35 percent thats one-third of Americans the 9-plus percent grow within both decades would be a significant increase however, not as large of an increase as the nation has seen in the past two decades. While the health hazards are apparent the report projects double the number of new cases of obesity-related ailments like diabetes, center field disease hypertension by 2030 the increase in American obesity would also take a toll on the health care system itself. online estimates put the medical costs of obesity at more than $147 billion.With increasing rates, the costs of preventati ve healthcare relating to obesity would rise by $48 billion to $66 billion in the next two decades. Many Americans arent very tangiblely active. One author for this is that many people spend hours in fore freeing of TVs and computers doing work, schoolwork, and leisure activities. In fact, more than 2 hours a day of regular TV viewing time has been linked to overweight and obesity. Other reasons for not existence active include relying on cars instead of walking, fewer physical demands at work or at home because of modern technology and conveniences, and lack of physical education classes in schools.People who are inactive are more likely to gain weight because they dont burn the calories that they take in from sustenance and drinks. An inactive lifestyle also raises your risk for coronary internality disease, high kind insistency, diabetes, colon cancer, and other health problems. Our environment doesnt support thinking(a) lifestyle habits in fact, it encourages obesity. S ome reasons include (1) Lack of neighborhood sidewalks and safe places for recreation. Not having area parks, trails, sidewalks, and affordable gyms makes it hard for people to be physically active.(2) Work schedules. People often say that they dont have time to be physically active because of long work hours and time spent commuting. (3) Oversized nutriment portions. Americans are exposed to long food portions in restaurants, fast food places, gas stations, movie theaters, supermarkets, and even at home. Some of these meals and snacks can feed two or more people. Eating large portions means too much susceptibility IN. Over time, this will cause weight gain if it isnt reliefd with physical drill. (4) Lack of access to healthy foods.Some people dont live in neighborhoods that have supermarkets that sell healthy foods, such as impudently fruits and ve complicateables. Or, for some people, these healthy foods are too costly. (5) Food advertising. Americans are surrounded by ads f rom food companies. a great deal children are the targets of advertising for high-calorie, high-fat snacks and sugary drinks. The goal of these ads is to sway people to buy these high-calorie foods, and often they do. Part of the reason for the rise in the obesity rate is the changing demographics of the U. S. population.The baby boomer generation is aging. With aging comes a decrease in activity. If you are less active, the calories you take in can mean the difference among be lean and universe obese. It is all about a poise in the midst of diet and fitness. biota also works against you. With the loss of muscle mass, you burn fewer calories. Menopause also sets up a scenario where women in this age bracket put on a few pounds. However, according to Mayo Clinic, you dont have to follow the path of age-related weight gain. You have control over your activity.If you stay active, you can principal(prenominal)tain the balance between the fuel your muscles use and your caloric int ake. Unfortunately, the media teaches people that being overweight is not something for which to be ashamed. However, being fat is not okay. It is unhealthy and not something that can be dealt with by trendy fashions or slimming panels. The only solution is to lose weight. Otherwise, you will likely fall prey to the health risks of those added pounds. They can take months or years off your life. Losing weight is not an option it is a necessity.Health With the rise in heart disease and diabetes, the medical field has been forced to consider the main causes of obesity in America in order to halt the alarming trends of this health epidemic. If you are overweight or obese, it behooves you to find ways to get your weight under control in order to avoid the consequence of excessive weight. Part of the reason for the rise in the obesity rate is the changing demographics of the U. S. population. The baby boomer generation is aging. With aging comes a decrease in activity.If you are less ac tive, the calories you take in can mean the difference between being lean and being obese. It is all about a balance between diet and fitness. biological science also works against you. With the loss of muscle mass, you burn fewer calories. Menopause also sets up a scenario where women in this age bracket put on a few pounds. However, according to Mayo Clinic, you dont have to follow the path of age-related weight gain. You have control over your activity. If you stay active, you can maintain the balance between the fuel your muscles use and your caloric intake.Unfortunately, the media teaches people that being overweight is not something for which to be ashamed. However, being fat is not okay. It is unhealthy and not something that can be dealt with by trendy fashions or slimming panels. The only solution is to lose weight. Otherwise, you will likely fall prey to the health risks of those added pounds. They can take months or years off your life. Losing weight is not an option it is a necessity. The fact remains that fat tastes good. It take backs you a satisfying feeling. It is the epitome of comfort food.If you want to lose weight, it is up to you to break the fat addiction, which is one of the main causes of obesity in America. At the simplest level, added weight makes your heart work harder. You may huff and puff going up the stairs or even walking across the room, if you lug around an extra 30 to 40 pounds. If you have tried to lift a heavy suitcase or other commove that size, you know how difficult toting the added weight can be. Imagine carrying around that excess baggage 24/7. Obesity feeds upon itself. As you gain weight, it becomes more difficult to move around.Your muscles ache. You become easily fatigued. Your inactivity causes you to increase weight. This sorry cycle is one of the main causes of obesity in America. In order to overcome it, you must break this cycle of inactivity. Being obese increases your risk of several chronic health condi tions including heart disease, high blood pressure and diabetes The good news is that losing a small amount of weight can reduce your chances of developing heart disease or a stroke. If you are overweight, reducing your weight by 5%-10% is proved to decrease your chance of developing heart disease.Fortunately, even a modest weight loss of 10 to 20 pounds can bring significant health improvements, such as lowering ones blood pressure and cholesterol levels You can reduce your risk of developing type 2 diabetes by losing weight, eating a balanced diet, getting adequate sleep, and exercising more. If you have type 2 diabetes, losing weight and becoming more physically active can help control your blood sugar levels. Increasing your physical activity may also allow you to reduce the amount of diabetes medication you need. FutureThere will be some very disruptive and some transformational changes in the way health care is delivered, not as a result of reform, but as a result of the driv ers of change described in a previous post on KevinMD. com. They included an aging population, an obese golf-club, shortages of doctors, and emerging consumerism, among others. There will be many more patients needing substantial levels of medical care. These wont be just any patients but two specific groups that are growing rapidly. Americans are aging. Old parts wear out and in that respect are certain diseases that become more prevalent with age like Alzheimers and osteoarthritis.And of course our society has many adverse lifestyles such as consuming too much of a non-nutritious diet, being sedentary, being chronically stressed and 20% still smoke. These all lead to chronic illnesses like diabetes type II, heart failure, cancer, chronic lung and kidney disease, etc. So there will many more individuals with chronic illnesses. The especially pitiable thing is that many of these individuals will be moderately young as a result of obesity since one third are overweight and another one third are frankly obese. This increase in chronic diseases and diseases of aging will have huge impacts on care delivery.Health care delivery will help obesity related issues by educating obese clients the proper diet and food intake and how important exercise to lose weight. The health team can discuss patients on the effect to the body . the serious disease that they can get being obesed. they can guide them in their food intake and control and help them lose weight. As for age related health issues- health statement is the best way to inform patients to diseases that is related to age. The team can help them be aware and give them preventive measures for the age related diseases.

Hypocrisy: the attitude-behaviour discrepancy

Hypocrisy the stance-behaviour discrepancyThere argon possibly no better illustrations of attitude-behaviour paradoxes than those of British politics Diane Abbot, a Labour MP and avid collectivized campaigner (who criticized Harriet Harman and Tony Blair for localizeing their children to selective state schools), created controversy when she sent her son to the private City of capital of the United Kingdom School (Swift, 2003). Her actions did non correspond with her evince attitudes Diane was acting hypocritically.In general an attitude is defined as an overall evaluation of an object that is based on cognitive, makeive and behavioral information (Maio Haddock, 2010, p. 4). Such attitudes tummy relate to abstract concepts (such as collectivism) or concrete objects. An attitude is constructed of three distinct components judgements of a cognitive, behavioural and affective nature (Breckler, 1984).Attitudes play a probative usage in human cognition particularly in attent ion (Holbrook, Berent, Krosnick, Visser, Boninger, 2005 Roskos-Ewoldsen Fazio, 1992), interpretation (Vallone, Ross, Lepper, 1985) and memory (Eagly, Chen, Chaiken, Shaw-Barnes, 1999). Attitudes regulate information processing and thitherfore manipulate our unverifiable construct of human race. With attitudes conveying such influence over cognition we would expect their effects to be expressed behaviourally.However, despite such cognitive influences, attitudes argon not always congruent with behaviour. A clear example of this was illustrated by Richard LaPiere (1934) Whilst travelling America with two Chinese individuals, in a time of heightened racial disadvantage against Asians, LaPiere noted all 251 establishments they visited. Despite the current prejudice against Asians only 1 of 251 (0.004%) establishments refused service. However, six months later, when LaPiere sent questionnaires to the establishments 91% of 128 respondents claimed they would not accept Chinese patro ns. The symbolic attitudes expressed in the questionnaire did not reflect the concrete behavioural actions.Such a counter-intuitive result prompted research in this area in a review of 33 studies Wicker (1969) found the average attitude-behaviour correlations to be .15 (rarely exceeding .30, accounting for just 10% of variance). Such a low correlation led Wicker to suggest the rejection of the attitude concept.Yet for certain behaviours a operose attitude-behaviour link feces be established. For example, Fazio and Williams (1986) found a strong correlation (r(121) = .782) in predicting individuals voting behaviour. In a more(prenominal) than recent review, Sheeran and Taylor (1999) found a strong attitude-behaviour correlation (r+ = .45) in relation to base hit usage far exceeding Wickers (1969) analysis. Such inconsistencies illustrate the numerous complex processes that mediate the attitude-behaviour link. Subsequently, research rancid to explaining under what conditions at titudes become action.Individual DifferencesOur behaviour is undoubtedly the product of thought and our thought processes can dissent phenomenally from person to person (Cacioppo, Petty, Kao, Rodriguez, 1986). Thus, individual and cultural differences contribute been offered as an explanation to attitude-behaviour inconsistencies.Schwartz (1973) investigated the role of self-responsibility on the mediation of the attitude-behaviour link. The participants were measured for both their attitudes and the degree to which they assigned responsibility to themselves (to donate bone marrow). Schwartz (1973) found those senior high school in self-responsibility ascription acted far more attitude consistently (r=.44) than those of low responsibility (r=.01) a significant contrast (p The degree to which an individual self-monitors has also been proposed as an attitude-behaviour moderator (Snyder Tanke, 1976). Those high in self-monitoring are more behaviourally variant crosswise situations, as they are more aware of their expected character in a disposed(p) social context, so attitudes are often overridden by social norms. Low self-monitors remain stable across situations, relatively unaware of the social context, acting in line with their attitudes. In an experiment where participants were requested to indite counter-attitudinal essays (Snyder Tanke, 1976) low self-monitors were found to have high attitude-behaviour correlations (r(10) = +.65, p A further individual difference in attitude-behaviour congruence is cognitive processing weather individuals engage in effortful issue-relevant cognition or not (Cacioppo, Petty, Kao, Rodriguez, 1986). Cacioppo et al (1986), in relation to a presidential election, found high-cognition individuals to have stronger attitude behaviour counterpoise (r(40)=.86) than those of low-cognition (r(41)=.41) such a comparison was significant (Z = 3.71, p Weather it is due to cognitive preference, the degree of self-monitoring or resp onsibility ascription individual differences in attitude-behaviour congruence are clear. Individual preference for attitude inertia can account for some variation, yet the situation itself can also provide a bias.Situations solveThe power of the situation has been illustrated by many another(prenominal) studies (for example Asch, 1955 Milgram, 1963), it is therefore unsurprising that the situation can conserve influence over attitude-behaviour congruency.The public or private nature of an attitude can influence conspicuous behaviour. Public behaviour, due to increased saliency of social norms, will involve more normative influence than private behaviour. Froming, Walker and Lopyan (1982) investigated the role of self attitude salience (using a reflect) or public salience (using an audience) on the attitude-behaviour link. Participants were selected based on their negative views of punishment and subject to an electrical shock teacher/ student task (similar to that of Milgram, 1963). The experimenter manipulated self salience against public salience whilst measuring what level of shock the teachers administered to the learners. Those in the mirror condition (attitude consistent) shocked far less than the participants in the evaluative audience condition (attitude inconsistent) t(23) = 3.64, p The reality of an attitude can effect behavioural outcomes a bias to act unnaturalistically in supposed(p) situations (Brown, Ajzen, Hrubes, 2003). In a contingent valuation scenario Brown et al (2003) found participants to be 48% more possible to donate $8 in a hypothetical senario in comparison to a realistic situation indicating that more prominent beliefs are activated by concrete situations than by hypothetical situations. Aditionally, Ajzen, Brown, and Carvajal (2004) illustrated that hypothetical intension correlate more so (r(120) = .51) than real situations (r(120) = .39). Such a bias could apply to socialism (being a theoretical construct) yet not to a childs education (a concrete action).The salience of attitudes and the salience of situational norms can influence attitude-behaviour congruence. In a court case scenario Snyder and Swann (1976) found that if attitudes were not made salient there was very little correspondence (r(56) = .06 .07, ns), yet if attitudes were made salient (with a short paragraph of text highlighting the importance of ones own view) attitudes did significantly correspond with behaviour, r(28) = .58, p The role of affective (the emotions associated with an attitude) and cognitive (attributes and beliefs associated with an attitude) discover on behavioural action varies between situations. These two categories can be activated separately, by making a category salient. Millar Tesser (1986) successfully manipulated behaviour by making affective or cognitive controls salient those made cognitively salient enacted more instrumental behaviour, whereas those made affectively salient enacted consumatory behav iour, F(1,59) = 8.85, p Another affective motivator is that of vested interest. Vested interest essentially means that the consequence of a decision will personally affect an individual. The more than an issue directly effects an individual, the more logical processing that will take dwelling and the higher attitude-behaviour congruence will be (Sivacek Crano, 1982). Sivacek and Crano (1982) analysed attitude-behaviour congruence in relation to vested interest of a proposed alcohol drinking age limit. Unsurprisingly, those most affected by the change were more attitude consistent (r(39) = .30) and those insensible(p) were most inconsistent (r(18) = .16). As the future of your child is somewhat determined by education, parents would likely have significant vested interest in this decision. Therefore, behaviour should be attitude consistent.The influences of the situation are huge be it through the nature of the situation (its publicity, reality, potential affects or emotionality) or the salience of attitudes activated, it undoubtedly plays a role in mediating attitude-behaviour correspondence.Modelling attitude-behaviour congruenceWith the many factors that influence attitude-behaviour congruence a unified model seems doubtful. However, Ajzens (1991) system of planned behaviour has found significant empirical support. The model focuses on the behavioural intention as a mediator between attitudes, subjective norms and perceived behavioural control (see figure 1). The model claims an attitude is the interaction between the individuals expectation of a behavioural outcome and its desirability. The subjective norms component refers to the normative beliefs active a given behaviour, in interaction with the motivation (i.e. high/low self monitors) to comply with these norms. The closing component, perceived behavioural control, refers to the individuals judgement of their own ability to perform the behavioural action. Ajzen, Brown, Carvajal (2004) have shown that intentions correlate powerfully with behaviour (r=.57), as do attitudes (r=.31), subjective norms (r=.27) and perceived behavioural control (r=.45).Since LaPiere (1934) and Wicker (1969) suggested the rejection of attitudes, research has established specifically when attitudes do lead to action. When facing the problem Why a socialist parent would send their child to a private school? many of the situational and individual variables mentioned could apply. For example, deciding a childs future is likely to be classed as a private behaviour and so should be less biased by social norms and more attitude dependent (Froming, Walker, Lopyan, 1982). Incongruously, the reality of such a situation is likely to break-dance behavioural expression of attitudes (Ajzen, T. Brown, Carvajal, 2004 T. Brown, Ajzen, Hrubes, 2003).It is impossible to isolate why any behaviour is enacted as there are too many conflicting variables behaviour is the sum of these many variables. Perhaps the princi ple of aggregation is more suitable for linking attitudes to behaviour As any given behaviour is unlikely to relate to a undivided attitude rather many attitudes, situations factors and individual differences interact to produce behavioural action (Ajzen, 1991 Fishbein Ajzen, 1974). The human disposition subconsciously factors a huge number of variables producing a seamlessly effortless conclusion far too many variables to consciously disentangle.FiguresFigure 1 Reproduced from Ajzen (1991) p.182

Francis Bacon Vs John Locke Philosophy Essay

Francis Bacon Vs John Locke Philosophy seekCognition is unrivaled of the main principles of philosophy. Searching for the ship canal to down the stairsstand the skirt world, trying to consecrate convinced(predicate) that quite a little live in the world they can explain, many philosophers tried to create their own theories of temper reasoning. People have al vogues been interested in the nature, its butt ones, and the way in which scientific discoveries are made. on that point are two ways to consider the nature, deductive and inducive. Francis Bacon and John Locke are two philosophers who searching for the most effective ways of cognition have come to opposite perspectives and presented those in their writings, Novum Organum Scientiarum and An Essay on mankind Understanding respectively. Bacons Novum Organum Scientiarum and Lockes Essay on Human Understanding are two pieces of writing which do non only present the points of view of the authors, but also describe two im portant ways for considering learning and conducting the process of condition, even though the perspectives of these two people are opposite, they are both applied in the modern world with the like frequency.The main reason for writing these two pieces of scientific discussion was the commit to take care the modern world. Cognition is important for philosophers of the whole world and searching for the most effective ways for understanding the nature Locke and Bacon came to two opposite ways in understanding different processes. Bacon and Locke apply to deductive and inductive methods, which differ by the starting point and the vision of the beginning of the inquiry. It is difficult to understand the border world, as sometimes it seems to be indescrib commensurate and confusing however, Bacon and Locke managed to prove that appropriate approach to cognition under correct conditions and in appropriate time with a restricted number of actions whitethorn lead to declaration the m ystery of the surrounding world. Each mystery should be considered from the side of an appropriate perspective or theory.Considering the main idea of inductive and deductive method, one should imagine a caper, which he/she wants to dwell upon. Applying to the deductive method, the chore should be considered from a public perspective. Further, the researcher should concretize and specify the issue turning to the very cross aspect, which is important. Having an opportunity to prove that the general rule is appropriate for the specific one, a soul applies to the deductive method. inducive method presupposes anther vision of the situation, when dealing with one specific action a person has to prove that the same condition is typical for the general audience. Thus, the generalization of the results is based on the inductive method. Bacon and Locke described these two methods in detail. Writing their pieces of literature, Locke and Bacon tried to deliver their vision of solving the problem of world cognition. Trying to present their methods, these people could not imagine that they open up the methods which are going to be economic consumptiond in the scientific world for many discoveries, as trying to solve any problem, landing on the mystery, etc. researchers and scholars use either inductive or deductive methods to conduct a research.Bacons Novum Organum Scientiarum is more directed n logic than on philosophy, as applying to the discussion of the general issues, one should create the chain of events, consequences and conclusions which are based on the central general idea and come closer to the specific issue which is to be considered. Bacon states that for the powers and motions of things act and allow effect at distances not indefinite or accidental, but finite and fixed so that to command and observe these distances in the investigation of the some(prenominal) natures is of the greatest advantage to practice, not only to prevent its visitation but also to extend and increase its power (Bacon Novum Organum 206). In other words, Bacon tried to prove that the processes in the nature are interconnected and trying to come from the general aspect to the concrete one, a person provide find the expected results only if the correct way is followed. The human disbelief in the circumstance that things are accomplishable makes the scientific research more complicated.Turning to close discussion of the very inductive method proposed by Bacon, it is important to point at the procedure of the research. A scholar should gather several events which have the same characteristics, outcome or other features. Considering each of the issues individually, the scholar should remember that hey are the character reference of the general issue. Thus, trying to find the individual features of the common generalized cases, he/she will be able to draw conclusions by means of posteriori reasoning concerning the validity of hypotheses that were formulat ed a priority (Vignais and Vignais 113) only in case the conditions are met and the procedure is followed ideally.Bacons Novum Organum Scientiarum is a revision of the Aristotles Organon. Bacon tries to make sure that the specifically new stage in cognitive processes should be used. Being totally based on logic, Bacon tries to prove in this work that the science of a better and more perfect use of reason in the investigation of things and of the straight end of the understanding (Bacon The essays or counsels civil and moral 33). One more important aspect in the Bacons work is the reference to the practical experiments, which eases understand the problem and increase the chances foe drawing the conclusion faster. Therefore, it is possible to conclude that the contribution of Bacon in the development of the cognition and scientific world is invaluableLockes Essay on Human Understanding is based on the process of cognition, when one pays attention to the details and tries to general ize the ideas, which one gathers. Searching for the explanation of different natural processes, the researcher is presupposes to gather the details, the parts of the general picture and standard by step to come closer to the final goal. The consideration of ideas and words as the great instruments of friendship makes no despicable part of their contemplation who would take a view of human knowledge in the whole extent of it (Locke 718). The importance of Lockes essay is the ways and methods he posted for understanding the human nature. Later, Lockes essay will be exercised as the profound influence upon the Enlightenment, providing the epistemo luculent foundations for modern empiricism (Hyland, Gomez, and Greensides 40). The main idea of this wok is to make sure that people understand the importance of their knowledge and the way how this knowledge may be considered. The lore of the surrounding world plays great role in Lockes theory. Each person is a thinking creation who has an opportunity to distinct ideas in ones mind and draw appropriate conclusions. The sorrow to consider the necessary issues, the failure to check the information which is really important for this very research is one of the main barriers on the way of human cognition.The main idea of Lockes inductive method is to gather all the necessary facts related to the problem and make the necessary connections. The failure to find all the issues and to make the correct connections is a failure many people do not know how to cope with. Locke is sure that once a person manages to understand an issue having created the correct chain of conclusions, the more complicated cognitive processes will be available for this person (Hyland, Gomez, and Greensides 42). Locke paid much attention to zeal and Rudrum, Black, and Nelson correctly say that enthusiasm to Locke is the refusal to apply reason to ideas that the believer thinks are revealed truth, and the question he seeks to answer is how to di stinguish between true revelation and mere enthusiasm (1029). These words just support the information mentioned above. A person who wants to conduct a cognitive process of thinking should make sure that purpose and the process is lead correctly, otherwise, nothing will come out. Commenting on Lockes Essay on Human Understanding, Clarke confirmed that the main idea of the Lockes method is to understand the correct principle and to find the appropriate data, which perfectly meets the problem (Clarke 1).Trying to compare and contrast these two pieces of writing, Bacons Novum Organum Scientiarum and Lockes Essay on Human Understanding, the most important similarities and differences should be identified. These two works are directed at fortune people conduct cognitive processes and find out the truth about human nature and the surrounding world. However, the approaches these two authors apply to differ greatly. Bacon bases his theory of logical thinking trying to prove that the pieces of information considered from the general scope of data is the most effective way for cognition. Locke does not try to contradict Bacons ideas, but he refers to another approach, trying to prove that the correctly selected pieces of information and the chain of appropriate conclusions is a guarantee of cognition.Therefore, it may be concluded that even though Bacons and Lockes ideas are diametrically opposite and the way of cognition these authors offer have nothing in common, these two theories deserve attention. Being absolutely different they neither contradict, nor hang on each other. These two theories have found the supporters in the world of science as both logical and knowledge-based methods are used in the modern science. Bacons Novum Organum Scientiarum and Lockes Essay on Human Understanding should be considered as the greatest contributions to the scientific world as these people have presented the society with inductive and deductive methods of cognition, which help m odern scientists conduct research. Moreover, separate parts of the discussion in these two pieces of writing offered the ideas for further research as science is a dynamic sphere, which requires constant movement ahead with the return to the already careworn conclusions to make sure that there is nothing to be added.

Market Segmentation Of Jeans Brand

grocery store variance Of Jeans BrandThe address developed here is a business report that layabout be designd in effect by a conjunction and its counsel to make their future business decisions. The single-valued function of this business report is to do grocery sectionalization for a specialized imperfection product that is jeans. This report entails alone necessity aspects of grocery store partition and its process that tin be personad by a association to recognize its potential host of consumers. This report and its results provideing render a union and its man get along with manpowert with particularized recommendations for seting their selected foodstuffplace separate. This business report is an each(prenominal)-inclusive report and evict be utilize effectively by a beau monde to determine its market segmentation approach.The soil product selected for discussion in this report is jeans that drop be marketed with core differentiate name desig nates comparable honest, contemporary, fashion, approachable, comfortable, universal, style and independent. The market segmentation of selected commemorate product is done with the help of antithetic section in which first section includes introduction and culture background that involves brand information and assiduity trends. The abutting section is about market segmentation and use of disparate segmentation bases for identifying potential group of consumers. As headspring, a segmentation table is in like manner utilize. The next section involves positioning st set outgy for natesing virgin jeans brand.Next section involves internal and outer influences on particular(a) target market purchase decision that is man and women. In the end, recommendation related to selection of attribute based positioning, differentiation strategy, persuasive advert, every last(predicate) toldow channel of communications and selection of distinctive media carry is minded(p) so t hat identify target market earreach derriere be targeted considerably and effectively. The report entails all satisfying information about market segmentation of selected product brand jeans with vital recommendations.Introduction and scope InformationThe specific brand product selected for market segmentation is jeans that belong to jean jeans labor. The denim jeans industry is the most fragmented out of the total app bel industry. Previously, the premium denim brands were only served for mens and womens but presently it has extended to kids racks that shows its demand. The most large trend in the industry is of colored jeans. In present scenario jeans harbour shape a necessity and every age group people like to wear it. By age factor, sales of jeans have increased importantly in the age groups of 13-17 and 25-34 (Recent Industry Trends and the Competitive Scenario of the US blue jean Jeans Market, 2008).By volume, the male jeans shipment market in U.S. has grown wor ld-shatteringly in analogy to the womens jeans shipments. Although in last some years, the vestments industry has been critically concerned by the global economical downturn but the denim jeans industrys position is comparatively much better. The denim jeans industry is continuing to expect a beneficial position in comparison to other app arl categories and it is due(p) to the longer action span of jeans in comparison to other appargonl items.The market downturn position is handled by jeans manufacturers by reducing their prices as now consumers atomic number 18 to a greater extent price-conscious. In spite of downturn, the industry is highly combative as several(prenominal) new brands are ingress the market from last few years. Most of the new brands are focussed on premium denim. According to market researchers, it is believed that by 2014 the global Jeanswear market go out rise by US$4.6 billion that evidences the potential of jeans industry (Future of the Global Jeans Industry, 2007).The core brand attributes of jeans are honest, contemporary, fashion, approachable, comfortable, universal, style and independent. On the basis of these attributes the selected brand jeans ordure be marketed easily in a way through which consumer feels that they are getting full value for their money (Recent Industry Trends and the Competitive Scenario of the US Denim Jeans Market, 2008). By marketing jeans on the attributes like independent and comfortable, the beau monde can easily attract more female customers as in present they favor to be independent.The industry is doing good from last several years and in future it is in addition about to extend significantly due to the positive trends towards denim from all age groups. In coming future, the industry whitethorn be affected by divers(a) sociable and environmental factors but it will not be affected too much by political factors (Future of the Global Jeans Industry, 2007). Nowadays political situation of most of the countries are quite stable and this will not make any substantial affect on jeans industry as it belongs to apparel industry that is highly affected by social and environmental factors. In future, the industry whitethorn grow due to increase social preferences of different consumers towards wearing denim.The company if marketed effectively can attain a significant position in the industry and in the minds of its target customers. More and more new brands are entering and attaining significant place that can also be done by the company with specific and well-planned approach. By considering all these trends and a descriptive methodology, the selected product can be marketed effectively with well-planned market segmentation.Market SegmentationFrom last several years number of trends had keep coming and going but the denim trends are evergreen and perpetually remain in the fashion industry. Although there emerged numerous fashion brands in the apparel industry but the all t ime favourite brand is denim. The craze of wearing denim jeans is change magnitude day by day in all age groups and it is all due to the its distinctive attributes. The increase craze of wearing denims is quite helpful for the company in segmenting its target market. With the help of appropriate segmentation bases the company can easily identify its potential group of consumers or market segments (Kotler, 2002).The ever increasing craze of wearing denim among people evidence that different types of consumers can be made interested in new jeans brand. Consumers from almost all age groups like to wear jeans whether they are males or females. In present consumers like wearing denim from different kinds of determinations like fun, adventure, casual formal approach etcetera each consumer find for different benefit at the time of purchasing jeans. By considering their demands and the benefits they are looking for market can be segmented easily.The most widely used approach of segme ntation is geographic, psychographic and demographic segmentation. In addition to this, another significant approach that can be used to identify potential market segments is by looking at behavioural considerations like consumer responses to benefits, use occasions or brands. Afterwards a marketer can associate his product symptomatics with consumers each response. By do use of these segmentation bases, it will become easy for the company to identify its potential market segments of its new jeans brand (Lancaster Raynolds, 2005).Among all the above discussed segmentation bases the most significant segmentation bases that can be used by the company to identify its potential market segments are as followsDemographic SegmentationFor identifying potential market segments the market will be divided among segments on the basis of age, gender and income. With age factor different age groups will be determined that like to wear jeans mostly. In modern era, teens, youngsters and aged al l like to wear denim that can be easily targeted by identifying a group. Another significant base is gender and income as new jeans brand can be targeted to males and females and all income groups like low, shopping mall and high disunite with making variations in brand offering.The selection of demographic segmentation is quite appropriate to identify potential groups of consumers because demographic variables are often associated with consumer needs and wants. Consumer wants and abilities change with age and thus age and life cycle stages are significant variables to identify segments (Baker Hart, 2007). Men and women have different attitudes and they behave differently on the basis of their genetic makeup and socialization. Their shopping behaviour is different and by considering this it will become easy to target new jeans brand. The last basis of segmentation, income group is also quite substantial and is been in use from last several years. Every group of consumers have sp ecific income and acquire power and they prefer to spoil things accordingly (Proctor, 2000)Behavioural SegmentationBenefit SoughtAnother important basis that can be used to segment market is behavioural segmentation in which potential group of consumers can be place on the basis of benefits consumers are looking from a jeans brand (Kotler, 2002). The company can target consumers on the basis of benefits like fashion, approachable, comfortable, style and independent. Benefit sought segmentation is a significant approach as it will assist in identifying market opportunities and for determining the value propositions that can be offered to different group of consumers (Kurtz, MacKenzie Snow, 2009).Usage RateThe next important basis of segmentation is usage rate as every group of consumers have different usage rates. The company can segments its markets into light, medium and toilsome product users (Baker Hart, 2007). Like in denim industry heavy product users are youngsters where as medium and lights users are teens and aged people. By providing special schemes and offers to heavy users of jeans, the company can earn a high profit. For identifying brisk profit opportunities usage rate is the most suitable bases of segmentation that can be used by the company (Peter Donnelly, 2002).Potential Group of Market SegmentsWith the above discussed segmentation bases, the four potential groups of market segments that can be targeted by the company with its new jeans brand are as followsTeens Consumers ages 12-17 integrity of the potential market segments that can be targeted are teens as the shopping trends of these group is increasing as never before. This group likes to wear casuals and love to wear ruff tuff jeans that are a symbolization of fashionable and style. This group can be easily attracted towards new brand of jeans (Rusty, 2005).Men Women Another potential market segment that can be targeted is all men and women as in modern era both are highly inde pendent and live with equal approach towards life. In present both the men and women like to wear jeans as they feel it is comfortable and approachable. Both of men and women prefer jeans due to different benefits. in high spirits end consumers The companionship can also target its jeans to high end consumers who belong to high class as they prefer to wear premium brands of jeans. With high brand equity and recognition, this group of consumers can be targeted easily.Old age consumers The next substantial group of customers that can be targeted is old age consumers as nowadays these people also like to wear trendy cloths and be a part of different advanced social circles. By offering light weight jeans, the company can easily target this potential group of customers.Segmentation Table (Jeans)Primary Target Audience All Men WomenOne of the substantial primary target markets that can be used by the company is all men and women as nowadays every competitor is offering jeans for all ag e groups for men as well as for women. The companys brand is new so it also needs to offer basic product to everyone so that it can attain a significant market position and then can target specific market segments. By offering jeans for all men and women will give recognition to company brand that in turn can be targeted to specific market segments for generating high profits.Positioning StrategyThe company can position its new jeans brand on the basis of its key attributes of comfortable and stylish wear. By offering jeans on these attributes will assist the company in creating differentiation among its own jeans brand and brand offered by its competitors like Acne Jeans, Diesel, Wrangler and Lee. By positioning on these two attributes will assist the company in attracting its target segments that usually prefer to buy jeans on the basis of these two benefits. By making use of these two attributes will assist the company in positioning its different image in the minds of men and wo men (Weitz Wensley, 2002). The benefits of attributes based positioning strategy can also be understood with the help of perceptual map that is as followsComfortableHighNew Jeans BrandLeeDiesel Acne JeansWranglerStylish Wrangler small-scale HighLowThe new jeans brand positioning strategy attributes comfortable and stylish will alter us in preparing the attribute based perceptual map. In this perceptual map, it can be detect that the consumers will rate it high on both the defined dimensions in comparison to its other combative brands (Pride Ferrell, 2004). The attribute-based perceptual map of new jeans brand evidences that it can attain a significant image in the minds of its potential consumers if offered with all essential features and aspects.Analysis of the Internal and External Characteristics of Target AudienceEvery company markets to different market segments and different group of consumers have different internal and external stimuli that affect their get decisions. Every buy decision of consumers is highly influenced by various internal and external characteristics and similar is the situation with selected primary target market of men and women (Kim, Forsythe, Gu Moon, 2002). The selected primary target markets decision to purchase jeans is influenced by numerous internal and external factors that are as followsInternal InfluencesAn internal influence that may affect identify primary target audience is also known as personal influences. It pertains to the consumers ability to wages directly from the product or service is going to purchase. These influences include want, considering and perception (Solomon, 2009). The identified primary target audience purchase decision of jeans is also affected by all these internal influences.The consumers motivation to purchase jeans is an internal factor, and it may depend on his desire to attain goals associated to other internal and external factors. Like a female may want to purchase jeans for beco ming a fashion symbol or more independent through her clothing style. She may need it from her collage wearing purpose or party purpose (Kim, Forsythe, Gu Moon, 2002). On the other hand man may need to purchase it for comfort or becoming trendier. Teens may want to purchase it for becoming approachable and stylish. Every consumers purchase motivations are different that need to be identified before targeting selected primary audience (Ross, 2005).In this way, it can be said that consumer motivation plays a substantial persona at the time of making a purchase decision. Every purchase of an individual is influenced by some motivation and nowadays all age groups males and females that buy jeans buy it with unique motive and need (Anderson Vincze, 2006). Another substantial internal characteristic that may influence primary target audience purchasing decision is their perception that appropriates them to rationalize their buying decision on the basis of the perceived outcomes.Like me n can buy it by thinking about its use with their idol personality or some well known celebrity. When consumers believe that their role models or idol persons are showing it and making use of it they also prefer to buy those jeans so that they can also reflect similar kind of personality. This evidences that consumer personality also make a substantial affect on his purchasing decisions (Kurtz, MacKenzie Snow, 2009). As well, when consumers learn from others that they used something and found it quite good they also try to purchase that product (Loudon, 2001).The identified primary target market audience may learn about new jeans and is benefits from their friends, family members or colleagues and their social circles. This in turn will also encourage them to buy jeans. In this way, it can be said that the most significant internal characteristics that may influence identified primary target audience is motivation, perception and learning.External InfluencesIn addition to internal influences, other characteristics that may influence consumers purchase decisions are external influences that include social norms, family roles and cultural determine. All these aspects make up external or social factors. All these external factors affecting consumers buying decisions are highly influenced by industry trends and environment (Kurtz, MacKenzie Snow, 2009). The identified primary target markets decision to purchase new brand jeans may also influenced by several external factors in which one significant factors that may influence is social norms. It refers to brand name, company recognitions, new trends in design and fashion etc.If company has well effected brand name it may easily influence primary target market audience purchase decisions. Trends to wear jeans in fashion industry is increasing that may also influence target market audience to buy new jeans brand in comparison to available brands. As well, cultural values are another substantial factor that may i nfluence target market audience purchasing decision. advertisement campaigns that boast American-made or trendy stylish products are quite common that are used to attract American consumers (Kotler, 2002). If company also make use of effective advertising that evidenced identified target audience cultural values, it can positively influence their jeans purchasing decisions.The increasing use of advertising for appealing consumers shows that it is most substantial factor that can be used to inspire companys target audience purchasing decisions. In concern to advertising another external factor that can be used to influence consumers purchasing decision is the demonstration of cultural values in the ownership of the product that can be done with the help of message framing (Kurtz, MacKenzie Snow, 2009). By framing a message that includes all aspects of product and its association with its use may effectively influence target audience purchasing decisions.A well-designed message may resolve all queries of consumers regarding their purchase decisions. It should include all benefits a new jeans brand will offer, its price in comparison to other brands and its core brand values. By delivering all these aspects in message, the primary target market audience purchase decision can be influenced significantly (Wang Siu Hui, 2004). Advertising and message framing are most substantial external factors that need to be managed significantly for positively affecting purchase decisions of identified primary target market audience.RecommendationsWith the help of above discussion and synopsis of industry trends, it can be said that for targeting identified audience, it is essential that the company make use of diverse strategies and approaches. For successful targeting, it is essential that the company understand its potential market segment needs and factors that influence them substantially. In addition to this for successful approach to primary target market, the compa ny need to resume following recommendations prop based Positioning The company need to position its new jeans brand on the basis of its specific attributes and core brand values. With this only it will become easy for the company to appeal its target market audience in comparison to existing brands of jeans. With the help of attribute based positioning, the company can easily deliver all its benefits to its primary target audience (Kotler, 2002).Positioning through Differentiation Strategy The Company should position its new jeans brand with the help of differentiation strategy. The most suitable differentiation strategy that can be used is image differentiation that can be done by involving some well-known(a) celebrity or idol personality. This strategy will appeal primary target market consumers by influencing their own personality.Persuasive Advertising In concern to attracting primary target market audience, it is essential that the company make use of right advertising appeal that should be persuasive advertising. With the help of this advertising appeal, the company can easily create liking, preference, conviction and purchase of its new jeans brand among its identified primary target market (Groucutt, Leadley Forsyth, 2004).Selection of Communication Channels The next substantial strategy that the management of the company should adopt is related to the selection of appropriate communication channels. In communicating with its selected primary target market it is essential that the company make use of both the personal and non personal communication channels (Fiore, Lee Kunz, 2004). In this way, only it will become able in doing successful communication.Use of Advanced Media channels with friendly Media The company should communicate its brand and its core values to its target market with the help of advanced media channels like print media (newspapers magazines), broadcast media (radio and television), electronic media (web page), network media ( telephone and wireless) and display media (signs and posters) (Kelley Jugenheimer, 2008). In addition to this, the company should also communicate its brand and its benefits with the help of social media tools as it is quite popular in present among youngsters and teen agers.By adopting all these, the company easily position its new jeans brand in the year 2011 that will have different significant changes in industry trends and consumers preferences.