Advocacy Campaign for Child Welfare

CHAPTER ONE SITUATION ANALYIS To be qualified to come up with a good baby bird welf are protagonism, the radical assessed the external and internal situation. This chapter evaluates the situations and trends in a particular protagonism. It provides the assureation needed for planning. Background of Child improvement Child welfare is a government- run service for protecting children and young volume who are underage which are still vulnerable to ab drills like commercial sexual exploitation, trafficking, child labor, and harmful traditional practice.It is estimated that in our country, about 100,000 children die from to each one one year from preventable diseases, more(prenominal) than 2 million school age children are not studying, there were likewise upwards of 2 million working children and that street children number about 200,000 in 57 cities. UNICEF figures out the number of sexually prostituted children at around 60,000. There are many organizations here in the Phil ippines that promote child welfare that has one common goal which is to supporter many children, especially children who are homeless and had been abandoned by their love ones.According to presidential Decree No. 663 dated December 10, 1974 regarding the Child and Youth Welfare Code Art. 3. Right of the Child clearly states that All children shall be entitled to the rights herein set forth without distinction as to legitimacy or illegitimacy, sex, social status, religion, political, antecedents, and other factors. (1) Every child is endowed with the dignity and worth of a human race being from the moment of his conception, as generally accepted in medical parlance, and has, therefore, the right to be born well. 2) Every child has the right to a nutritious family life that result provide him with love, armorial bearing and understanding, guidance and counseling, and moral and material security. The dependent or abandoned child shall be provided with the nearest substitute for a home. (3) Every child has the right to a well-rounded development of his personality to the end that he may become a happy, useful and active share of society. The gifted child shall be shitn opportunity and encouragement to develop his special talents.The emotionally disturbed or socially malad provideded child shall be treated with sympathy and understanding, and shall be entitled to treatment and competent care. The physiologically or mentally handicapped child shall be given the treatment, education and care required by his particular condition. (4) Every child has the right to a balanced diet, adequate clothing, sufficient shelter, proper medical attention, and all the basic physical requirements of a healthy and vigorous life. 5) Every child has the right to be brought up in an atmosphere of morality and rectitude for the enrichment and the strengthening of his character. (6) Every child has the right to an education commensurate with his abilities and to the development of his skills for the improvement of his capacity for service to himself and to his fellowmen. (7) Every child has the right to full opportunities for safe and whole somewhat recreation and activities, single(a) as well as social, for the wholesome use of his leisure hours. 8) Every child has the right to protection against exploitation, improper influences, hazards, and other conditions or circumstances damaging to his physical, mental, emotional, social and moral development. (9) Every child has the right to live in a community and a society that can offer him an environment palliate from pernicious influences and conducive to the promotion of his health and the cultivation of his desirable traits and attributes. (10) Every child has the right to the care, assistance, and protection of the State, particularly when his parents or guardians fail or are unable to rovide him with his fundamental needs for growth, development, and improvement. (11) Every child has the right to an effi cient and honest government that will deepen his faith in democracy and animise him with the morality of the constituted authorities both in their public and private lives. (12) Every child has the right to grow up as a disengage individual, in an atmosphere of peace, understanding, tolerance, and universal brotherhood, and with the determination to contribute his share in the building of a better world.The Helping Juans free radical would like to market our protagonism and in like manner to contribute in giving awareness to everyone about child welfare especially the parents simply because we would like to educate them regarding concerns about the welfare of each and every ones children, meaning, we love our children and they should be provided with all the support, either physically, financially, emotionally, spiritually, and morally.Every child has their own rights and every one of them need to be treated in a right style. But the child welfare in the Philippines is not give n that much attention because the kind of governance we contain now is frustrate and cannot be dependable all the times because of countless worrys that our country is facing and it is sad to say that number of street children are increasing.But if our government will just bring out up for all their mistakes and give more attention to our real problems especially the deficiency of funds on every department including DSWD (Department of Social Welfare and Development), it would be a great relief to everybody especially those children who are in an orphan who had been abandoned and just relying to their orphanage. CHAPTER TWO ADVOCACY CAMPAIGN Christmas for Little Juans is an advocacy bowel movement introduced by Helping Juans, a group composed of nine members from MA101.We made this group for us to help abandoned children even with just naive things, like feeding them, giving them gifts and showing them love especially to this kind of season. These children are often working i n very difficult circumstances without seemly food to eat and decent place to sleep. The street is their only home. Our advocacy campaign is to raise awareness about these children. We want them to be recognized and at the same time to be cared and sheltered. It is our organizations ultimate goal in raising awareness about these kids and too in gathering support for the welfare and benefit of street children in Manila.We are volunteer based and believe that the money our donors give should be used wisely and efficiently as possible. The hind end participants for our advocacy campaign were the Asia peace-loving College community particularly the students of APC. But that doesnt mean that the campaign is limited only to these hoi polloi, but instead, they are just mainly the market. APCians, unneurotic with the faculty and staff, were encouraged to join to help the group gain funds for their advocacy campaign and help their beneficiary tooshie.These participants didnt regret he lping the campaign but instead touched their hearts and realized how important helping the needy people is. The group did not just help others but as well helped themselves because by helping other people to the best of their ability, they automatically helped themselves. Helping Juans believed that it is their groups as well as the entire mankinds obligation to make sure these kids get proper place to live, proper education and proper treatment, so that they can appreciate their lives and look towards the brighter side and maybe, someday they can also make an impact in this world.CHAPTER THREE PARTNER ORGANIZATION The My Fathers House (MFH) is a licensed, nonprofit child caring organization inspection and repair the abandoned, neglected and orphaned children. This organization aims to introduce each child to Jesus Christ with the hope that they come to know Him as Lord and Saviour of their lives by nub of the promotion of discipline and obedience under Gods love and principle, provide programs and services to develop self sufficiency and independency, place children in engaging stable Christian homes for their protection and security, and implement holistic programs that will empower children and youth.The organization has a total of 64 students, 10 of which are youth student under the Independent Living Program. Others were declared abandoned and voluntarily surrendered by parents. They train these children to observe respect and politeness on their behavior and it is observed that the children pee become more accepting of one other and of the authority that the adults consent over them. They also implement behavior modification strategies so they would become more open to caregivers and social workers. Children are being adopted by Filipino, American, Spanish and Finnish families.They are open to people who are willing to help and give hands to the children. They prefer clothes, school supplies and food for the children. MFH is located at 135 Ramon a Tirona corner Sison St. , BF East Phasi VI, Las Pinas, their location is inside the subdivision and it has a high security which they can have the assurance of the childrens safety. They have places for children to sleep, eat, study and play. They have 3 bed rooms, one room for girls, one room for boys from 5-12 and another for teenagers.They have a kitchen which serves good food and they eat as a family. They have a separate building for studying and well trained teachers for them. They have court, play ground and a pool for the children to enjoy. MFH has several partners like Benny Hinn Ministries and Partners, Department of Social Welfare and Development (DSWD), Inter-Country Adoption Board (ICAB), Association of Child-Caring Agencies in the Philippines (ACCAP), KRAFT Philippines, and Wide Horizons for Children, etc. CHAPTER FOUR OBJECTIVES General Objectives To be able to raise child welfare awareness in the Asia Pacific College community effectively * To inculcate to the min ds of the people the essence of child welfare * To build up empathy for these children * To let the orphans experience Gods loving touch by share-out food, gifts and clothing * To share love and care during the Christmas season CHAPTER FIVE INTEGRATED MARKETING COMMUNICATIONS STRATEGIES The group planned to promote Christmas for Little Juans through scratch ads and through the use of social networking sites such as Twitter and Facebook.It was found to be more effective as the target market of this advocacy campaign, the Asia Pacific College community is usually inclined with these media, so the relay of the message of Christmas for Little Juans is effective and efficient. A. Viral Marketing Viral Marketing was executed through the use of Facebook. The group has created a fanpage, Christmas for Little Juans, so that they will be able to disseminate announcements and updates easily. Aside from that, it also helped them also be easy to get feedbacks from its participants. B. Advertisi ngPrint advertisements were produced so that it will be posted in the bulletin boards. By doing this so, the APC community was able to be aware of that the group campaigns for. C. Public Relation The group built a good relation with their sponsor companies and because of this, these companies helped them fund the advocacy. In addition, they have also talked and discussed to some professors their advocacy campaign. In return, some professors allowed their students to attend the activities the group has prepared. D. Selling The group sold ballers to introduce the campaign to their target market.These items were sold through the micro blogging sites, Facebook and Twitter to minimize be since selling these items in the cafeteria costs a lot because the group must pay additional expenditure for occupying a space in the caf. On the other hand, they also held a assume showing at room 415. * Ballers The group saw the trend of wearing ballers in school so they have thought of selling this item for a cause. In a baller is a statement that says, I support Child Welfare. It was a good way of introducing the campaign since it spoke for what the group campaigns for.The group was able to get it for P35 each and was also able to sell it for P60, making a profit of P25 per baller. * Sponsorships The group sent letters of sponsorships to fund other activities. * Film presentation The group rented Room 415 for pick out showing. A person will be charged P50 for a movie as an entrance fee. But then, he/she will enjoy free unlimited snacks while watching. b. Culminating body process * The group wanted to have a culminating activity that will not only benefit the foundation but also give their audience something in return.Theyve came up hand stamps for their culminating activity. APCians were gathered at the cafeteria to post their hand paints on a long cloth. A registration fee of P20 is charged. They got a free button pin that says, I SUPPORT CHILD WELFARE. Its not only the button pins that they got, but also the extraordinary feeling of supporting a campaign. CHAPTER SIX TIME TABLE CHAPTER SEVEN EVALUATION A. Audience Response a) Advocacy Our advocacy campaign was to inform not only students and professors but everyone to be aware of todays children welfare.Nowadays, almost everybody is aware of the poverty of our country is experiencing and one major problem is the lack support of the society to the children on the streets. Our Advocacy targets to influence everyone to be aware of what is going on to these children. Implementing our campaign, we expound the knowledge of our audience of what our advocacy really means and how they could help. The audience responded in a manner that we did not expect. They have been aware of todays children in our society and as part of their response, knowing that this could help the welfare they did not hesitate to support every event we shared.They let our campaign sink in not only in their minds but also with their heart to show their care for these children. No doubt that our campaign achieved not only its proposed objectives but we also hit the hearts of every audience who cares for the children. b) Culminating Activity The title of our culminating activity is High-Five For A Cause. People wondered what we meant by that, even the audio visual presentation is not enough for them. Due to our creative way of dragging their attention, they started to get curious on our boothso they went to our area and checked things out.As we explained things to them, we received different types of expression for some it is just a desert of time and money, but for others they appreciated our concern to the orphan. Now, P20 is not much of a pain in the pocket that is why all we have to do is charm them without too much effort. In addition to this, once they already put their handpaint on the wall they received a button pin meaning that they support our campaign. Because of this, registration fee was actually a good deal for those who participated. Most of the reactions we got are either a ready to participate gesture or impatient to get out of that place.As we execute our activity, we observed that people who have seen our campaign is just a waste of money and time for some, like what we have mentioned before. Moreover, some think that putting paint in their hands is a hassle on their part, thinking maybe the paint we use is hard to get unloose off. However, for those who were interested, we observed that as they put their handpaintings on the wall it is more likely a fun thing to do for them knowing that something was unique and it was for a cause. B. figure Utilization Disbursement of Funds for Christmas Party Funds from SponsorshipsFunds from Fund Raising Activities CHAPTER NINE RECOMMENDATIONS For our fund raising Film Showing we could have prepared more chips and more movies to watch. First, the information was not disseminated properly. It was two days before the showing when t he group has announced the activity. So thats why, the group didnt reach their target number of viewers, and that, the participants were so little. They should have posted the print ads ahead of time so that participants were able to be aware of it. There had been a technical problem with the movieit was skipping a scene so they had to change the movie.But good thing, the audience still liked the movie and still watched it till the end. The group could have elect a bigger space like the auditorium but unfortunately they could not afford it. So we decided to hold our event in room 415 which was genial to other students who have classes so they can easily go to our event after their class. But the group was happy that there are more people who participated and enjoyed their event. Lastly, the film showing could have been a achiever if the time was extended. Most of the people who bought tickets have classes from 1245-230.It could have been better if the group extended the film up to 5pm. The advocacy campaign, Hi-Five for a Cause. which was held at the APC cafeteria was a success. You could see that every student who would pass by the booth would notice andsupport the culminating activity. Although, we urge that the culminating activity should have been widely spread and advertised more so that more people would be able to support. The event lacked noises to advertise the activity. The group could have put up big advertisements like posters and give away fliers earlier.Some of the supporters were not really aware on what they are doing and some of the group members cant explain them soundly because of more people coming to their booth but Helping Juans gave them fliers which tell what the advocacy campaign all about. But overall, the culminating activity that we organized was a success for us. CHAPTER TEN DOCUMENTATIONS Unlimited chips for film showing Registration Film viewing Hi-Five For A Cause They support Child Welfare. Almost a hundred support our cam paign. Ballers P60 each