PESTLE analysis for the LUKoil company Essay Example | Topics and Well Written Essays - 1750 words

PESTLE analysis for the LUKoil company - Essay Example metaphysical view of LUKOIL In monitoring of the companys macro-environmental or external marketing factors, the analysis would attend in shedding light on some of the factors that have an impact on Lukoil Company. As a major market player, Lukoil Company operates through four operating segments. These are the geographic expedition and crosswayion part, the branch of refining, Marketing and Distribution, chemicals segment, and power generation segment (United Nations Conference on Trade and Development 2003, p. 23). This comes through exploration of natural resources in order to produce crude oil and natural gas. The expansion of this company extends its interests in operational zones by holding properties in Russia, Azerbaijan, Kazakhstan, Uzbekistan, South America, South East Asia, the Middle East, and North and westerly Africa (Kotok & Sciarretta 2010, p. 78). The success of Lukoil depends on its versatility to navigate t he political, economic, social, technological, environmental, and legal factors surrounding its operations, since it is an international corporation cutting across the origin world. PESTEL ANALYSIS Political and Economical factors The political factors stem from the extend of the governments policies in interpose the economy by either through political stability or instability, foreign trade, tax policy, labor laws, in addition, trade restriction. Since Lukoil is an international corporation, its operation, and success cut through many political realms and may sure enough influence how the company does business (International Business Publications, USA 2011, p. 23). It is therefore the mandate of the Lukoil Company to respond to the reliable and potential legislations in order to adjust their market policy accordingly. The profitability of Lukoil Company largely relies on its economic factors (Plunkett 2008, p. 120). There are macro-economical factors like economic growth, inte rest rates, inflation, and disposal income of consumers, exchange rates, and businesses. The oil product profits and losses that this company derives from diverse contexts of its markets come with the way the management of demand goes on in the respective economies of operation. This varies, as different countries especially in the East, cannot compare their economy with countries of the West like USA. How intumesce Lukoil adjusts itself to the governments mechanism such as interest rate control, taxation policy and government expenditure determines their amplification or loss in the economies of investments. Social and Technological factors There are also social ethnic factors in the regions with the highest Lukoil investment, which influence a lot on its operations. Many regions have different beliefs, and shared attitudes indoors their population. Compare the social factors of Eastern Europe and those of East and South Asia and this would culminate in the way the use of good s and services of products do range of different contexts (Marinova & Marinov 2003, p. 104). The large influence of this will depend on the regions population growth, health consciousness, age distribution, and career aptitude. The marketers of Lukoil have no choice other than understand their international customers and their preferences. The way Lukoil markets its products have to