The structure role and relationship between parties in communication

The building role and relationship between busties in colloquyExplain the structure, role and relationship between parties in communication patience1. Identify the assorted parties and briefly describe their role i.e. the functions of these parties ( advertizer, client, ad authorisation and so on) in the communication industryCentralizedThis is the structure in which the key decisions ar make by the head or caro drug abusel spilers. This structure is used in monastic order to exhaust as very much chequer as possible. Organizations with this kind of structure direct several layers of steering that control the compevery by maintaining a high take of authority. provide and employees have limited authority to carry out any decisions without any approval from authority. It has a top-down management style where the top level communicates with the middle managers who further communicate with former(a) staff. This kind of structure unremarkably has decreased tangle of co ntrol. This geek of structure is withal becoming high-flown because of its many disadvantages. If the company is too hulky with such structure and then its operations could nonplus less competent. Also set out level employees empennage arrest less motivated. On the opposite hand it erect be advantageous too. It is a good structure for small note also it helps centralized authority may have a better flow of a function of the cheek.Source http//www.answers.com/topic/organizational-structureDecentralized This structure is the opposite to the centralized structure. This type gives less control to the top managers for the decision making, rather decisions are made at the lower levels in the organizational pecking order. Usually companies tend to fount off centralized and then progress towards decentralized style. Decentralized structure lets every one(a) participate in the decision making process. It lets employees use their mind, experience and skills to modify ine fficient areas without having to wait for any approval. This structure helps to eliminate any redundant levels of management and to let first line mangers/staff to have the authority. This increases the span of control and has a botton-up management style. It also lets the higher level managers to focus much on important decision and let other decisions be hand take by the lower level. The disadvantage can be that managers a good deal deficiency training and netherstanding of advertizing.Source http//www.learnmanagement2.com/centraliseddecentralised.htmParties In communication Industry advertiser (Client)Advertiser is a sender or communicator who develops a marketing course and at the end makes the final decision of that plan. An advertiser can be a person, an organization or company who plans, executes and places advertizement in order to position clients. Their main aim is to promote a intersection or service. The advertisers need to be prepared for their interaction with an advertise place, advertising departments or In-house agencies. They need to understand the companies objectives clearly, identify the distribution channels appropriately and manage the budget accordingly.Source http//www.businessdictionary.com/ translation/advertiser.htmlIn-house say-soIn-house agency is an advertising agency in an organization that is set up, owned and operated by the advertiser. more or less quantifys on that point are advertising departments too. Instead of outsourcing the advertising to some agency, the ad campaigns are handled by its own in-house agency. This lets a business have more control n its advertising activities, it reduces advertising and promotion costs and is time thriftiness for the advertisers.Source http//advertising. intimately.com/od/advertisingglossaryi/g/inhouseagency.htm announce AgencyThis is an outside organization that specializes in advertising development. It provides marketing and promotion service such as preparation, prepa ring and placing of advertizings. Usually big clients use many advertising agencies and because of its continuous gain and use, agencies are becoming partners as advantageously. They provide clients with very skilled, specialized, experienced, expertness run and objective view points because of which it is preferred oer in-house agencies. There are disparate types of services that different agencies provide such asFull do Agency Provides marketing, communication, research, promotionand all other servicesAccount operate it is the link between the ad agency and the client selling serve provides all marketing services such as marketing research, planning or marketing selectionCreative Boutiques they provide creative services for extra creativity. They emphasize on creative opinion development and unique artistic services.Media Buying Services This is media related and lets a client demoralise radio and television time. This is quite grossly used these days which offers medi a schema consultancy.Media Organizations these are television, radio, publishers and etc. It has its own policy thatattracts particular guests.Specialized Marketing Communication ServicesThese services include direct marketing agencies, gross sales promotion agencies, public relations, sampling programs, contest arrangements, interactive agencies for website development and etc.2. Discuss the relationship between the different parties of the industryRelationship of different partiesAdvertiser In-house ad agency The relationship between an advertiser and in-house agency is that an advertiser is who runs the in-house agency. He is the person in charge of what and how things go just about in it. It can sometimes be owned by the advertiser as all. He operates all the operations, handles advertising activities and deals with outside ad agencies if any.Advertising agency Advertiser In this case the advertiser is the client who out seeds its advertising plans to an advertising agen cy. All the working, planning, preparing, and marketing activities are carried out by the ad agency. They take the responsibility of marketing and promotion services. Also these days they are becoming partners as well with bigger companies in order to be more efficient and fruitive in their dealing and working. They help advertisers touch on and refine their marketing strategies. It is important for an advertiser to do all its homework before getting into a relationship with any agency.Media organizations Clients/ad agency Media organizations are media specialists who help in giving consultation to advertisers or thus far advertising agencies regarding buying media time and space. Since Media organizations buy media time in large quantities, they can help them to acquire media time at much lower cost than advertisers or ad agencies themselves could have.In-house agency ad agency Sometimes compensate in-house agencies acquire help from ad agencies regarding different matters se eking for expertise and specialized help.Outcome 1.2Identify the trends in advertising and promotion and adjudicate (advantages and Disadvantages) of their impact1. Discuss the current trends in the advertisingWith the growing contention in the advertising sector and evolution of trends with the passage of time has led advertising agencies to come up with different techniques, other than the traditional tv, radio, latespaper ways, to attract and retain customers. Some of these cutting-fangled trends include Media fragmentation picayune-marketing stake proliferationMedia fragmentationMedia fragmentation is dividing and increasing the range of media, its choices and consumption in basis of more different channels, mobile, Internet, more websites, radio stations, magazines, satellite tvs and etc. This has given(p) consumers a new set of habits and expectations.Advantages Since a extensive time (and even still) cable channels was the only way of distributing video signals on a large scale, which meant small come of channels to large audience. Now the number of different channels as well as satellite tv has reduced this problem. Media fragmentation is just the right thing to divide and target its audience. The web specifically has increasingly divided its audience and has fragmented the media at large. Internet, online ads has played a big role, similarly the radio and mobile networks have helped in delivering their message efficiently as well. Moreover it has given change magnitude consumer control. It has gaind a lot of opportunities for media buying businesses. This is one of the current trends that helps in trim back the difficulty of reaching its audienceDisadvantages Yet at the similar time fragmentation had made it difficult to reach everyone too, because consumers now have a wide range of choice of what to pump, listen and read. It has decreased the economic aid since at that place is so much variety therefore media has execute less eff icient and more complex. Following are some factors related to media fragmentation.Source http//moneyterms.co.uk/media-fragmentation/Micro MarketingMicro marketing is fundamentally niche marketing in which the tailoring of products and marketing strategies are made local anaestheticly within a smaller region. In this type marketing message is made a lot more personally to the buyer. A good standard would be of local cable advertisements.Advantages micro marketing helps in focusing and specializing on a smaller section from a large market. Locating a profitable micro niche is important and quite beneficial in terms of less competition. One can specialize on a smaller target. It has become easier to figure out the relevant market member for a specific product, to keep in contact more often and to become more closely acquainted with a smaller crowd.Disadvantages by dint of with(predicate) micro marketing the economies of scale and the sales growth is limited. Since a business f ocuses on a smaller segment, the survival of the firm may be difficult if the sales begin to drop. It is not very beneficial to larger level firms.Source http//en.wikipedia.org/wiki/MicromarketingBrand ProliferationWhen one company introduces and puts new stations under same product lines is called mark off proliferation. More items are brought in with new brand names to cover each and very market segment for that product line.Advantages It helps in expanding a companys market share as well as the market. The basic aim is usually to keep the prime brand intact while competing with the lower brands. It also brings variety to the customers and excitement to the sales team. For example Gap, Old Navy and Banana Republic are of same product line but with different brand names and expense range.Disadvantages This sometimes hurts the prime brand sales figures because of higher sales of other brands in same product line. This increases competition in the market as well as among themselve s too. Revenue might not increase because of brand proliferation.Source http//www.citeman.com/3193-brand-proliferation-and-the-other-strategies/2. Identify at least two of the trends in Pakistani market and discuss with examples.Two trends in Pakistan that are very common these days are micro marketing and telecommunication.TelecommunicationWe are in an era where globalization and telecommunication is increasing at a unfaltering pace. This is having a great positive effect on the economy of Pakistan. The uncouth now boasts 5 major operators that are Telenor, Mobilink, Ufone, Warid and Zong. This has helped to reduce call charges and better the quality of service. All of these in competition have offered a lot of different, unique and new innovative value added services such as MMS, low international call rates, low SMS rates, GPRS and recently Mobile tv. The telecommunication trend has offered a huge potential for advertisers to reach out to new markets in a totally new way.Source http//pafkiet.edu.pk/LinkClick.aspx?fileticket=u7RC2hLlgQ0%3Dtabid=515mid=1805Micro-marketingThis has recently become quite common trend in Pakistan due to increase use of local cable services and channels. For example the local ads of Sona jewellers, Karegar, Rsheen on local cable service in Peshawar. Also telemarketing such as Televantage on channels has also become quite common too. Online advertisement is some other new trend increasingly developing. This has cost loss to a lot of newspaper agencies as well as traditional advertising media companies.3. Evaluate the impact of these trends on the industry and parties of the industryThese trends have had a great impact on the over all advertising industry as well as the parties of the industry. It has opened up new markets, opportunities and chances for advertisers, clients, ad agencies and etc to reach out to everyone. Due to media fragmentation there is wide range of variety and options for them to choose from. Moreover it has provided Media buying businesses with a lot of new opportunities to target its market specifically and earn profit. Mobile phones have become one of the most fashionable devices and have increased capabilities of technologies. It has enabled access to email, profit browsing and multimedia thus giving advertising yet another channel to reach the audience. Media fragmentation has allowed advertising delivery on a per user basis according to the viewers gratifys, location, habits, demographics and etc.Source http//www.wikinvest.com/concept/Impact_of_Internet_AdvertisingOutcome 1.3Use any two resolution pecking order models on the two ads selected by the students1. Select two ads which have to be evaluated considering the response hierarchy models.2. Discuss how these ads confirms to the response hierarchy models being discussedAIDA response hierarchy modelAIDA stands for financial aid, Interest, Desire and activeness which are the four stages of the sales process. It can be used a s a checklist or guideline to stipulate where they stand and help them increase the sales if they fulfill the checklist for a customer.A Attention, attracting and gaining the attention of the customers. The customers dont emergency to watch, listen or read long stories and long advertisements therefore keeping it short and the first few seconds attractive is important. possibly a pleasant surprising element for example.I Interest, after attention is gained it is the focus on customers interest by mentioning the benefits and advantages. Making sure not to bore the audience.D Desire , To initiate a desire in a customer or convince a customer for what you want them to do or to buy a specific product.A Action , Convincing the customer enough to take some action in purchasing a product.Souce rhttp//changingminds.org/disciplines/sales/methods/aida.htmThe AIDA model for Ufone advertisementSource http//www.youtube.com/watch?v=Zx0-nrjp0bM ufoneAttention Yes, the advertisement uses a g ood seriocomical surface that grabs attention. The format is very non-white and catchy.Interest Yes, The slogan its all about you give rises an interest and question in the mind of the customer, to see how well the product meets upto its claims in the advertisments.Desire Yes, the low charges and attractive promotional software products were able to create a desire to try the product.Action Yes, the advertiser was victorful to be able to force the customer in a light humorous manner to switch to their product if they want a better quality. This software program has been running very successfully.The AIDA model for PepsiSource http//www.youtube.com/watch?v=oYsO5PAWSPsAttention Yes, The expensive advertisements and use of celebrities grabs attention.Interest Yes, their catchy slogan Ye dil maange more provokes interest whether one can really have enough of it.Desire Yes, the colorful ad, use of cricketers/celebrities creates a feeling of desire to try the product.Action Yes, t he advertisement showed what length do mess go through just to have a Pepsi and it is a more common drink in the flaccid as compared to Coke.Hierarchy of effects modelThis is a sequence of volt steps that a consumer passes through before purchasing a product. It basically shows how advertisement works. It is said that a consumer passes through thinking, feeling and intention phases.http//www.businessdictionary.com/definition/hierarchy-of-effects.htmlAwareness creating sense and capturing attention of the main target audience.Knowledge along with the awareness it is important to give knowledge about a product and brand.Liking succeeding(prenominal) is to create like in a customer for a product. It is important to find if the product is liked or not and the cause for it. discernment Building customer preference of their product through values, quality, image, performance and etc. It should be made sure that the customer not only likes your product but prefers it over other prod ucts.Conviction Next is to make the consumer come back again and again for your product. Advertiser is to yardbird the target customers and develop a firm belief in them to ceaselessly come to you.Purchase This is the evaluation of the purchase whether its made or not. The hard area and reasons should be found as to why a accredited product wasnt purchased or liked in order to fix amiss(p) areas.Hierarchy of effect model for Ufone advertizementAwareness Yes, the advertisement is creating awareness about the launch of the new sms package.Knowledge Yes, knowledge is given to the customer about the pricing and detail of the package being introduced.Liking Yes, a humorous approach in advertisements is always attractive and helps in gaining customer attention. Moreover the low prices will automatically create a liking in them.Preference Preference is created by introducing a unique package of lowest rates.Conviction yesPurchase YesHierarchy of effect model for Pepsi AdvertisementAw areness Yes, awareness to the product is made in the advertisement.Knowledge No, there is not much emphasis on knowledge of the product (for example price, deals etc)Liking Yes, the use of big celebrities helps in gaining customer attention and liking.Preference No emphasis was made to create a preference over competitors (for example seasonal deals like buy one get one free)Conviction yesPurchase YesFor MeritOutcome 1.312 Make an utile judgment on the ads selected whether you think the ads are appropriately developed to replete the hierarchy models. Give reference to books or internet sources used.The two hierarchy models i used in the previous question were AIDA and Effects model. They were use on two selected ads (Pepsi and Ufone) to determine their effect. Based on my observation and reading it can be concluded that these ads were appropriately developed to satisfy the hierarchy models. They were both successful in gaining the attention, interest and develop the desire in the customer.Ufone is using humorous theme in its ads which has become its benchmark. People jazz watching, discussing and following Ufone ads the most and it is the biggest achievement of Ufone in recent times.Ufone became a part of the Emirates Telecommunication Corporation Group (Etisalat) in 2006.Since its inception, Ufone has focused on the people of Pakistan, empowering them with the most relevant communication modes and services that enable them to do a lot more than just talk, at a price that suits them the most. With a strong and uniquely humorous communication direction that has now become Ufones signature across all advertising media, Ufone gives its customers many reasons to smile.(source http//thecurrentaffairs.com/ufone-ufone-pakistanufone-call-packages-ufone-jobs.html)Moreover with its success Ufone has been able to build a subscriber base of over 20 million, network coverage in 10,000 locations, international roaming to more than 260 live operators in more than 150 cou ntries.As the world of telecommunications advances, Ufone promises its customers to stay ahead, developing and evolving, to go beyond their expectations, because at Ufone, its all about U.http//www.amcy5.com/Reports/marketing/amcy10.htmhttp//www.recipeapart.com/ufone-best-funny-ads-and-tv-commercials/Pepsi on the other hand is already a successful brand which uses advertisment to just actuate the customer of their existence. The pepsi ad i chose has used two most popular celebrities of Bollywood (Shahrukh, actor and Sachin, cricketer). Shahrukh was the Brand ambassador till 2008 and so was Sachin at some point. Pepsis style of advertisment has almost always used a celebrity for their advertisement to gain customer attention as well as create desire in them to use a brand popular among celebrities.source http//entertainment.oneindia.in/bollywood/news/2009/shahrukh-pepsi-thrown-out-160209.htmlTherefore both the advertisements till some extent satisfies and fulfills the hierarchy mode l criteria. However Pepsi company could have made this advertisment a little more innovative and creative by developing a more effective story line stating its preference and more knowledge regarding price for Pepsi. Ufone could have also given a bit more knowledge about their rates and number of sms offering.